The Cloudtrellis Blog

HTTP redirects are a fundamental mechanism on the web. Navigate to some URL and the web server will respond by telling you to go to a different URL instead. This is useful when pages are no longer relevant, have been deleted, or have moved. Instead of getting a "404 Not Found" error, the user's browser will seamlessly continue navigation to the directed page.

There's another extremely common means of employing redirects, often unintentional, that hurts websites. These are unnecessary redirects that serve no purpose, and are often the result of incorrect linking throughout a website. These redirects inhibits performance—users get a slower navigation experience—and have a negative impact on SEO. In this article, we'll cover what exactly causes these redirects, what their impact is, and how to find and fix them.

The <title> tag is one of the most essential HTML elements on any web page, as it defines the page title displayed in the browser's tab, search engine results, and social media link previews. For users, it aids in navigating between tabs and understanding a page's purpose. For search engines, it serves as a critical factor in how your page is indexed and ranked. A well-written <title> tag not only boosts your SEO performance but also enhances accessibility and improves click-through rates from search results.

In this guide, we’ll explore the best practices for creating effective, SEO-optimized, and accessibility-friendly <title> tags. We'll also take a look at common mistakes in title tags as well as tools to assist us with optimizing the title tags on our website.